Crush It!: Why NOW Is the Time to Cash In on Your Passion (English)
Introduction
What is it that you like to do the most in the world? What is the one item or one activity that you cannot get enough of? Have you ever thought that you can make a business out of itThe world of business is changing. In fact, the whole world is changing. That is because of the Internet. Humanity is making another revolution as we did with the invention of the printing press, cars, and airplanes.
In this book, Gary Vaynerchuck will teach you how to build your personal brand using social media. You don't need a huge capital or door-to-door selling. You can use the existing social media platforms to find your market, launch your product, and establish your brandTraditional marketing is dead. Companies used to advertise on television, radio, newspapers, and magazines because that was where the customers were. Now, it’s entirely different.
From two-year-old kids to ninety-year-old grandmas, everyone is tuned in to the Internet. That is where advertisers are now going because that is where the people are going.
You, as the passionate artist, musician, baker, writer, programmer, teacher, dressmaker, pet trainer, dancer, real estate agent, architect, or anything else, should be there showing what you can do. Isn’t that exciting? Finally, there is a venue for you to share that unique talent or hobby of yours. This book will help you through. I am Mohita and I am a Gigler. And this is the Summary of the book Crush it! By Gary Vaynerchuck brought to you by GIGL.
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No Excuse
All you need is time and effort. Do you know about the guy on YouTube who built mazes for hamsters? Or the team who lined up thousands of dominoes and recorded them while falling? Or the girl who cooked recipes with a super tiny but realistic kitchen set.
Who would have known that you could make money from that, right? It doesn’t matter what your interest is. You will have followers if you create awesome content.
Maybe you think you cannot start a business because you have bills to pay and mouths to feed. But two hours every day is enough to start. You might say that there is an economic crisis. Here is the thing. You cannot go wrong if you provide relevant and extraordinary value to people.What if you do not have entrepreneurial skills? What if you are not a business kind of person? You could have a partner who can handle the marketing side while you focus on the creative side.
Let's say, for example, that you love fishing. You know a lot about worms, which is fish’s favorite food. In fact, you are embarrassed about how much you know about them. Can you make money out of worms? That’s ridiculous, right? Well, you can. Imagine a YouTube channel where you talk about fish lures, particularly worms. Many people like you love to fish, and they would be interested in your content. What if you know where to find the best worms that could catch fish 100% of the time?
Your passion will show in the content, and people would love it. They might find your channel to be , informative entertaining, or motivating. Then, there could be one viewer who happens to be a driven business developer. As a team, you can expand your reach.You and your partner can develop a website, an online class, or an audio podcast. You can hire people to help you manage your content on the best social media platforms. Because you are an expert in fish lures, some companies might be interested in advertising on your page—for example, a brand of fishing rods.The important thing is to get better at what you do. The opportunities for success would follow.
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Build Your Personal Brand
The key to making money online is your own personal brand. That is what differentiates you from entrepreneurs who have the same niche. You need to have a clear, authentic personal brand that shows on all your social media platforms.Gary Vaynerchuck started with his YouTube channel called WineLibraryTV. When people think of wine, they think of classy old men in suits who swirl the wine in the glass, smell it, and speak in wine connoisseur language. This makes wine complicated and intimidating for people.
Gary became passionate about wine because it is his father's business. He grew up helping in the store, and because of that, he learned a lot about wines. In WineLibrary, Gary set up a cheap camera, sat on the couch, and talked endlessly about wine. Sometimes, he would have guests do a wine tasting with him.Gary speaks in plain simple English. He is honest, funny, and full of energy. He says it straight if the wine tastes terrible or if it is high quality. Gary doesn't speak like a pretentious wine connoisseur. He is being his usual hyper, talkative self, but he is passionate about wine, and it shows in his videos.
Be yourself. Let your personality shine through your content. You have no other choice. The Internet makes it hard for anyone to be fake. Be honest and voice out your opinion.Imagine that you are a real estate agent. There are other agents out there who sell a property like it's perfect for the client even though they know that the old house or commercial building has some flaws.What if you are the kind of real estate agent who honestly talks about the disadvantages of the property? What if you admit that it needs repairs on some parts or that it is not fit for a specific function? People will trust you because they know that you genuinely care about them, and you do not only want to make money.
For example, the British chef, Gordon Ramsay. He curses all the time, and he can be harsh towards people. He tells it straight to your face if your dish looks disgusting. Gordon became known as the angry screaming chef. That is his personal brand. He is highly skilled, and he knows what he is talking about. People love him for it.Who cares if your room is messy? Or if you don't have makeup on or if something goes wrong while you're filming the video? People like authenticity. Do not try to be someone else. Most importantly, have fun.
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A Whole New World
Modern technology has made it easier for everyone to bring out their products to the market. It is true for musicians, journalists, actors, chefs, models, animators, writers, or any occupation you can think of. You can launch your personal brand out there on social media today. You don’t need an agent, or a manager, or any middleman.Imagine that you are a rock band member. Decades ago, you needed to find bars that would let you play on stage for pay. Then you hope that there is someone in the audience who works for a recording company and looking for new talent. If you are good, you can get signed and produce an album.
Today, you and your band members can compose a song, film yourselves playing it in the garage, and launch it on YouTube. That's it. If you practiced hard and put a lot of creativity into that song, people would surely notice it. Your band will have a fan base, and you will keep them happy with amazing content.Do you know any Youtuber who creates content in the bedroom? All you need is a decent smartphone and an internet connection. You can do movie, book, or product reviews. Even 7-year-old kids can earn by unboxing toys and playing with them.
Gary Vaynerchuck says you’ve got to launch your personal brand out there on social media as soon as you can because you’re missing out. Many talented people do not need to work for anyone anymore because they can land an incredible gig by themselves.You can be yourself. Do what you love. Work at your own place, at your own time, and reach as many people as you can with your content. Your audience is the whole world. If you don’t go online, you will be as dead as dinosaurs. You will be among the extinct companies and brands which did not adapt to the digital world.
Here are some questions for you to ponder. First, are you happy with your current job? Do you wake up in the morning excited to go to work? Can you honestly say that you look forward to Monday mornings?Second, does your company allow you to have a public persona, either about your profession or your hobby? Are you allowed to offer your services online, which is separate from your position in the company? Do you love your job so much that you are willing to pass on the big opportunities available on the Internet?
Having a steady paycheck is comfortable and reassuring. However, if you’re not happy at work and your company doesn’t allow you to maximize your skills, then maybe it’s time for a change. For example, if you work as a fast-food manager but you love sneakers more than anything else in this world, then you can earn money by talking about them. Imagine the possibilities.
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Create Great Content
Hopefully, you are now convinced that you can crush it on the Internet. How do you create great content? Here are some tips. First, keep learning. Second, tell stories. Third, choose the right medium.Sure, you are passionate about sneakers, video games, nail polish, or cupcakes, and you know a lot about it. You should continue to educate yourself. You should keep learning more about the topic.Read books, magazines, newsletters, or anything you can find. Attend seminars and workshops.
The best part about it is you can meet people who have the same interests, and you can build connections. Keep improving. Find ways that can make your videos, blogs, and posts more interesting and valuable.People love good stories. Sharing your stories with the audience is part of how they will enjoy, know, and trust you. If a stranger comes to you and tries to sell you a product, would you say yes? Of course, not. You would quickly walk away. This is the same with the people who would come across your posts or videos online.
For example, if you’re a real estate agent based in Clark, New Jersey, then you can tell interesting stories about the town and the property you want to sell. Tell the client about what you love most about the town. If you’re a doctor, talk about the unique cases you saw recently. Talk about the latest treatments or your opinions about the flu vaccine. If you are a salesman, share why you love to sell or what's your most effective technique. Talk about your biggest challenges or the most interesting clients you had.
Your connection with the audience is important. Share a part of yourself with them. Let them know you. If you tell good stories and give great value, you will have avid fans and repeat customers who will refer you to people they know.The last tip is to choose the right medium. Have you come across a boring blog? You probably didn’t finish it because it’s too long, monotonous, and lifeless. Three things might be wrong. One, the owner chose the wrong topic. Two, the owner chose the wrong medium. Three, it’s a combination of both.
Some people belong in front of the camera. Others are good at writing, and some are good at speaking. Choosing the right medium means to choose where you are most comfortable sharing your content. Is it through videos, blogs, podcasts, or photos?Gary Vaynerchuck loves talking in front of the camera, but he is a terrible writer. If you are camera shy, there are still other options for you to make content. You can make animation or put music and captions on your video.Your passion will shine more if you use the right medium.